Conceptualisation and Determination of the Concept of Creating Shared Value: The Results of a Delphi Study
DOI:
https://doi.org/10.15678/ZNUEK.2023.1002.0403Słowa kluczowe:
Creating Shared Value, social value creation, economic value creation, environmental value creation, innovation value creationAbstrakt
Objective: The purpose of the article is to present the genesis of the concept of Creating Shared Value (CSV), re-conceptualise it, and point out the main dimensions of value creation. In addition, the article describes the existing interdependencies between the various dimensions and the distinct approaches to defining these dimensions.
Research Design & Methods: The article presents the results obtained from an expert survey conducted using the Delphi method. The survey allowed us to obtain experts’ opinions on approaches to defining the creation of shared value and its dimensions.
Findings: The results obtained suggest a different approach to understanding and defining the concept of CSV and the dimensions of value creation. In the study experts pointed to the connection of the CSV concept with other management theories and concepts in corporate social responsibility and sustainability. They emphasised the role of creating shared value to different stakeholder groups in the complex internal and external business environment. The difficulty of linking company strategy, business models, and activities with social, environmental, or economic goals was pointed out.
Implications / Recommendations: The article presents the results obtained from the first part of a study aimed at constructing a tool to measure the creation of shared value. They are the starting point for both the development of the dimensions of the construct and the factors which can be measured to evaluate the creation of social, economic and environmental value in each dimension.
Contribution: The article contributes to the understanding of the concept of CSV as a management theory in the context of enhancing the competitive position of organisations and provides a methodological basis for developing a CSV measurement tool.
Pobrania
Bibliografia
Barczak G., Griffin A., Kahn K. B. (2009), Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study, “Journal of Product Innovation Management”, vol. 26(1), https://doi.org/10.1111/j.1540-5885.2009.00331.x. DOI: https://doi.org/10.1111/j.1540-5885.2009.00331.x
Beschorner T., Hajduk T. (2017), Creating Shared Value. A Fundamental Critique (in:) Creating Shared Value: Concepts, Expirience, Criticism. Ethical Economy, vol. 52, ed. J. Wieland, Springer, Cham, https://doi.org/10.1007/978-3-319-48802-8_3. DOI: https://doi.org/10.1007/978-3-319-48802-8_3
Bilge P. (2017), Sustainable Value Creation by Applying Industrial Engineering Principles and Methodologies, Doctoral thesis, Technischen Universität Berlin, Berlin, https://doi.org/10.14279/DEPOSITONCE-5907.
Carroll A. B. (1999), Corporate Social Responsibility: Evolution of a Definitional Construct, “Business & Society”, vol. 38(3), https://doi.org/10.1177/000765039903800303. DOI: https://doi.org/10.1177/000765039903800303
Crane A., Palazzo G., Spence L. J., Matten D. (2014), Contesting the Value of Creating Shared Value, “California Management Review”, vol. 56(2), https://doi.org/10.1525/cmr.2014.56.2.130. DOI: https://doi.org/10.1525/cmr.2014.56.2.130
Dalkey N. C., Helmer O. (1963), An Experimental Application of the Delphi Method to the Use of Experts, “Management Science”, vol. 9(3), https://doi.org/10.1287/mnsc.9.3.458. DOI: https://doi.org/10.1287/mnsc.9.3.458
Duffield C. (1993), The Delphi Technique: A Comparison of Results Obtained Using Two Expert Panels, “International Journal of Nursing Studies”, vol. 30(3), https://doi.org/10.1016/0020-7489(93)90033-q. DOI: https://doi.org/10.1016/0020-7489(93)90033-Q
Friedman M. (2007), The Social Responsibility of Business Is to Increase Its Profits (in:) Corporate Ethics and Corporate Governance, W. C. Zimmerli, K. Richter, M. Holzinger (eds), Springer, Berlin.
Grant J. S., Kinney M. R. (1992), Using the Delphi Technique to Examine the Content Validity of Nursing Diagnoses, “International Journal of Nursing Knowledge”, vol. 3(1), https://doi.org/10.1111/j.1744-618x.1992.tb00193.x. DOI: https://doi.org/10.1111/j.1744-618X.1992.tb00193.x
Gregori P., Holzmann P. (2020), Digital Sustainable Entrepreneurship: A Business Model Perspective on Embedding Digital Technologies for Social and Environmental Value Creation, “Journal of Cleaner Production”, vol. 272, https://doi.org/10.1016/j.jclepro.2020.122817. DOI: https://doi.org/10.1016/j.jclepro.2020.122817
Hardesty D. M., Bearden W. O. (2004), The Use of Expert Judges in Scale Development: Implications for Improving Face Validity of Measures of Unobservable Constructs, “Journal of Business Research”, vol. 57(2), https://doi.org/10.1016/S0148-2963(01)00295-8. DOI: https://doi.org/10.1016/S0148-2963(01)00295-8
Khurshid H., Snell R. S. (2021), Examining Mechanisms for Creating Shared Value by Asian Firms, “Journal of Business Research”, vol. 129, https://doi.org/10.1016/j.jbusres.2021.02.030. DOI: https://doi.org/10.1016/j.jbusres.2021.02.030
Kraus S., Niemand T., Halberstadt J., Shaw E., Syrjä P. (2017), Social Entrepreneurship Orientation: Development of a Measurement Scale, “International Journal of Entrepreneurial Behavior & Research”, vol. 23(6), https://doi.org/10.1108/IJEBR-07-2016-0206. DOI: https://doi.org/10.1108/IJEBR-07-2016-0206
Lichtenthaler U. (2017), Shared Value Innovation: Linking Competitiveness and Societal Goals in the Context of Digital Transformation, “International Journal of Innovation and Technology Management”, vol. 14(4), https://doi.org/10.1142/S0219877017500183. DOI: https://doi.org/10.1142/S0219877017500183
Lichtenthaler U. (2022), Data Management Efficiency: Major Opportunities for Shared Value Innovation, “Management Research Review”, vol. 45(2), https://doi.org10.1108/MRR-10-2020-0639. DOI: https://doi.org/10.1108/MRR-10-2020-0639
Luo A. (2019), Content Analysis. Guide, Methods & Examples, Scribbr.com, 18 July, retrieved from: https://www.scribbr.com/methodology/content-analysis/ (accessed: 1.12.2022).
Maletič M., Maletič D., Gomišček B. (2018), The Role of Contingency Factors on the Relationship between Sustainability Practices and Organizational Performance, “Journal of Cleaner Production”, vol. 171, https://doi.org/10.1016/j.jclepro.2017.09.172. DOI: https://doi.org/10.1016/j.jclepro.2017.09.172
McGahan A. M. (2020), Where Does an Organization’s Responsibility End? Identifying the Boundaries on Stakeholder Claims, “Academy of Management Discoveries”, vol. 6(1), https://doi.org/10.5465/amd.2018.0218. DOI: https://doi.org/10.5465/amd.2018.0218
Mehera A. (2017), Shared Value Literature Review: Implications for Future Research from Stakeholder and Social Perspective, “Journal of Management and Sustainability”, vol. 7(4), https://doi.org/10.5539/jms.v7n4p98. DOI: https://doi.org/10.5539/jms.v7n4p98
Menghwar P. S., Daood A. (2021), Creating Shared Value: A Systematic Review, Synthesis and Integrative Perspective, “International Journal of Management Review”, vol. 23(4), https://doi.org/10.1111/ijmr.12252. DOI: https://doi.org/10.1111/ijmr.12252
Okoli C., Pawlowski S. D. (2004), The Delphi Method as a Research Tool: An Example, Design Considerations and Applications, “Information & Management”, vol. 42(1), https://doi.org/10.1016/j.im.2003.11.002. DOI: https://doi.org/10.1016/j.im.2003.11.002
PARP (2022), CSR – Społeczna odpowiedzialność biznesu, retrieved from: https://www.parp.gov.pl/csr (accessed: 20.12.2022).
Patala S., Jalkala A., Keränen J., Väisänen S., Tuominen V., Soukka R. (2016), Sustainable Value Propositions. Framework and Implications for Technology Suppliers, “Industrial Marketing Management”, vol. 59, https://doi.org/10.1016/J.INDMARMAN.2016.03.001. DOI: https://doi.org/10.1016/j.indmarman.2016.03.001
Paulraj A. (2011), Understanding the Relationship between Internal Resources and Capabilities, Sustainable Supply Management and Organizational Sustainability, “Journal of Supply Chain Management”, vol. 47(1), https://doi.org/10.1111/j.1745-493X.2010.03212.x. DOI: https://doi.org/10.1111/j.1745-493X.2010.03212.x
Porter M. E. (1990), The Competitive Advantage of Nations, Free Press, New York. DOI: https://doi.org/10.1007/978-1-349-11336-1
Porter M. E., Hills G., Pfitzer M., Patscheke S., Hawkins E. (2012), Measuring Shared Value: How to Unlock Value by Linking Business and Social Results, FSG, Boston.
Porter M. E., Kramer M. R. (2006), Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility, “Harvard Business Review”, vol. 12(85), retrieved from: https://hbr.org/2006/12/strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility (accessed: 4.07.2023).
Porter M. E., Kramer M. R. (2011), Creating Shared Value. How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth, “Harvard Business Review”, vol. 89(1/2), retrieved from: https://hbr.org/2011/01/the-big-idea-creating-shared-value (accessed: 4.07.2023).
Powell C. (2003), The Delphi Technique: Myths and Realities, “Journal of Advanced Nursing”, vol. 41(4), https://doi.org/10.1046/j.1365-2648.2003.02537.x. DOI: https://doi.org/10.1046/j.1365-2648.2003.02537.x
Prahalad C. K., Ramaswamy V. (2004), Co-creation Experiences: The Nest Practice in Value Creation, “Journal of Interactive Marketing”, vol. 18(3), https://doi.org/10.1002/dir.20015. DOI: https://doi.org/10.1002/dir.20015
Prinz A. L. (2017), Corporate Social Responsibility (CSR). Cui Bono? (in:) Creating Shared Value: Concepts, Experience, Criticism. Ethical Economy, vol. 52, ed. J. Wieland, Springer, Cham, https://doi.org/10.1007/978-3-319-48802-8_4. DOI: https://doi.org/10.1007/978-3-319-48802-8_4
Rendtorff J. D. (2017), Creating Shared Value as Institutionalization of Ethical Responsibilities of the Business Corporation as a Good Corporate Citizen in Society (in:) Creating Shared Value: Concepts, Experience, Criticism. Ethical Economy, vol. 52, ed. J. Wieland, Springer, Cham, https://doi.org/10.1007/978-3-319-48802-8_7. DOI: https://doi.org/10.1007/978-3-319-48802-8_7
Rowe G., Wright G. (2001), Expert Opinions in Forecasting: The Role of the Delphi Technique (in:) Principles of Forecasting. International Series in Operations Research & Management Science, vol. 30, ed. J. Armstrong, Springer, Boston, MA, https://doi.org/10.1007/978-0-306-47630-3_7. DOI: https://doi.org/10.1007/978-0-306-47630-3_7
Rubio-Andrés M., del Mar Ramos-González M., Sastre-Castillo M. Á. (2022), Driving Innovation Management to Create Shared Value and Sustainable Growth, “Review of Managerial Science”, vol. 16(7), https://doi.org/10.1007/s11846-022-00520-0. DOI: https://doi.org/10.1007/s11846-022-00520-0
Schmidt R. C., Lyytinen K., Keil M., Cule P. (2001), Identifying Software Project Risks: An International Delphi Study, “Journal of Management Information Systems”, vol. 17(4), https://doi.org/10.1080/07421222.2001.11045662. DOI: https://doi.org/10.1080/07421222.2001.11045662
Sibińska A., Krawiec W. (2023), Creating Shared Value (CSV) Measurement Tool: Conceptualizing the Construct and Its Dimensions, “Scientific Papers of Silesian University of Technology. Organization and Management Series”, no. 174. DOI: https://doi.org/10.29119/1641-3466.2023.174.18
Sinthupundaja J., Kohda Y., Chiadamrong N. (2020), Examining Capabilities of Social Entrepreneurship for Shared Value Creation, “Journal of Social Entrepreneurship”, vol. 11(1), https://doi.org/10.1080/19420676.2018.1543726. DOI: https://doi.org/10.1080/19420676.2018.1543726
Vishwanathan P., Oosterhout H. van, Heugens P. P., Duran P., Essen M. van (2020), Strategic CSR: A Concept Building Meta-analysis, “Journal of Management Studies”, vol. 57(2), https://doi.org/10.1111/joms.12514. DOI: https://doi.org/10.1111/joms.12514
World Economic Forum (2016), The Global Risks Report 2016, 11th ed., Geneva, retrieved from: https://www.weforum.org/reports/the-global-risks-report-2016 (accessed: 4.07.2023).
Pobrania
Opublikowane
Numer
Dział
Licencja
Prawa autorskie (c) 2023 Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie / Cracow Review of Economics and Management
Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa 4.0 Międzynarodowe.
