No. 909 (2013)

Articles

• The Evolution of the Conceptual Scope of Marketing and Changes in the Areas, Methods and Techniques of Research

  Krystyna Mazurek-Łopacińska, Magdalena Sobocińska

  5-15

  • PDF (Polish)

• Marketing Paradigms and Latent Variable Modelling - Comparison of Measurement Models of WSAW Scale

  Adam Sagan

  17-27

  • PDF (Polish)

• The Application of Fuzzy Linear Ordering Methods in Determining the Hierarchy of the Importance of Service Quality Characteristics

  Bartłomiej Jefmański

  29-37

  • PDF (Polish)

• The Use of Models with Ordinal Variables in Customer Satisfaction Surveys

  Krzysztof Błoński, Ewa Putek-Szeląg

  39-47

  • PDF (Polish)

• Corporate Social Responsibility as a New Direction in Company Marketing

  Marta Dziechciarz-Duda, Klaudia Przybysz

  49-57

  • PDF (Polish)

• The Interdisciplinary Nature of Analytical CRM

  Mariusz Łapczyński

  59-68

  • PDF (Polish)