Sobocińska, Magdalena. “The Marketing Activities of Cultural Institutions As a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation”. Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, no. 3(1001) (January 10, 2024): 11–25. Accessed September 19, 2024. https://krem.uek.krakow.pl/index.php/krem/article/view/13130.