MAZUREK-ŁOPACIŃSKA, Krystyna; SOBOCIŃSKA, Magdalena. The Evolution of the Conceptual Scope of Marketing and Changes in the Areas, Methods and Techniques of Research. Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, Krakow, n. 909, p. 5–15, 2015. DOI: 10.15678/krem.783. Disponível em: https://krem.uek.krakow.pl/index.php/krem/article/view/783.. Acesso em: 20 sep. 2024.