LUBIŃSKI, Kamil. The Effects of Nostalgia-based Advertising on a Toy Company’s Brand Equity: The Example of the LEGO Group. Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, Krakow, n. 6(990), p. 29–48, 2021. DOI: 10.15678/ZNUEK.2020.0990.0602. Disponível em: https://krem.uek.krakow.pl/index.php/krem/article/view/2071.. Acesso em: 29 nov. 2024.