KOZIK, Natalia. Packaging and Messaging Legibility as a Tool for Influencing Consumer Choice – the Example of Exclusive Mineral Water. Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, Krakow, n. 4(982), p. 19–38, 2020. DOI: 10.15678/ZNUEK.2019.0982.0402. Disponível em: https://krem.uek.krakow.pl/index.php/krem/article/view/1864.. Acesso em: 2 dec. 2024.