Borgardt, E. (2019). Extending Means-end Chain Theory by Integrating a Self-concept Approach and Behavioural Perspective Model.
Krakow Review of Economics and Management Zeszyty Naukowe Uniwersytetu Ekonomicznego W Krakowie,
1(979), 47-61.
https://doi.org/10.15678/ZNUEK.2019.0979.0103